Ask the Pharmacist

VitaDHA looks different than usual: can I take it?

Dear Roberta, 

I thank you for contacting us. 

As you read on the package insert, in products made from natural ingredients, it is possible and absolutely normal for variation in coloration to occur from batch to batch - this applies to both products in liquid form as well as for oil capsules, where the color variation can be due to the oil as well as to the food-grade gelatin that makes up the capsule casing.

Instead, in the specific case of the product VitaDHA you purchased, the variation you observe between the new batch and the previous batch is due to an improvement made to the product in the latter production.

VitaDHA has an improved and more natural formulation, as you will also read on our website's VitaDHA page:

  • contains an even more natural and purer fish oil;
  • is produced by a refining process that preserves the natural form of the oil as much as possible and keeps it stable for longer;
  • With the new formulation, the taste also improves;

Sure enough, tasting the new product he will verify how the fishy hint in both taste and smell is practically absent - and he will not feel the lingering oily texture in his mouth. The formulation is very light on the palate.

I hope that your experience with the new formulation of VITA DHA is fully positive.

I would be grateful if you would share with us your impressions after tasting the product. 

Sincerely, Rosaria Ramondino Pharmacist and Pharmaceutical Chemist.